You need to learn about user value because up until now chances are you’ve been focused on ‘social value’. That means ‘solving social problems’. That’s cool, and that’s why we’re all here, right? But on it’s own, social value is not enough…
‘User value’. You may have heard of it. Or you may have an idea of its meaning just in the words ‘user’ and ‘value’.
However, we’ve found it means different things to different folk. And that sometimes people confuse it with ‘social value’ or ‘social impact’.
This confusion comes from thinking that if a product improves a user’s life then it improves society too. So user value is seen as leading directly to social value.
Well yes, and no. [Read more…] about What is User Value?